Abraham Philip
Group Director | Operations | Sales | Marketing G.C.C Region
Hotel Operations
An ardent analyst with expertise in strengthening the operations of hotels to lead in highly competitive situations
Profile Snapshot
- A multi-tasking leader with 22 years of qualitative experience in formulating strategic plans and handling operations across various Luxury Hotels / Resorts
- Last working with Ramada Alleppey as the General Manager Operation/Sales.
- Strong business acumen in executing wide range of sales & marketing strategies, increasing revenues and profitability for the services of the hotel
- Proficiency in devising and implementing optimum strategies to enhance quality standards across all departments viz. F&B, Projects, et
- Holds the credit of scaling-up the business from 3 hotel to 18 hotels
- Profound sensitivity to multi-national cultures & consumer behavior with skills in interacting with customers from different nationalities and meeting their requirements
- Developed competency in establishing a performance-driven culture and training juniors for achieving business excellence
Areas Of Expertise
- Developing periodic business plans and strategies in line with plans of organization
- Formulating long-term / short-term strategic plans to enhance profitability & revenue
- Executing the new-set / improvement projects in coordination with consultants, designers, suppliers and contractors
- Monitoring adherence to quality standards & norms for operations and efficient rendering of facilities
- Overseeing food & beverage functions including banquet, conferences, formal dining reservations and coordination with guests
- Formulating and implementing the departmental standard operating procedures
- Tracking financial costs, weekly work schedules and monitoring the staffing levels
- Implementing policies & procedures in the operating systems to achieve greater customer delight
- Delivering high-value services for exalting client satisfaction levels
- Overseeing staff training, making duty rosters and setting objectives for entire team
- Driving practical and theoretical training programmes to enhance skills and motivational levels.
Merging flawlessly with the backspaces, the 7 storied Ramada-Alleppey with 121 Keys lets you experience the ultimate in hospitality. Located conveniently, Ramada-Alleppey is accessible through water, road and air. The roof-top helipad comes as a thoughtful addition. Overlooking the famous Punnamada Lake, Ramada Alleppey offers you a wide choice in accommodation, where ultimate luxury is defined in every detail. Be it for business or pleasure, Ramada Alleppey offers all of the modern amenities that one would like to have
Roles: From 19th Oct, 2017 till 12 Sept 2019
- Head of operations / General Manager.
- Handle the Sales and Marketing of the hotel.
- Increase Profitability ( 35 Cr Reached, 83% of Budget 2018 Achivied) & Reduce cost.
- Introduce SOP, revamp and restructure the Hotel
The Newly renovated Sheraton Khalidiya Hotel, Abu Dhabi brings the best of the UAE capital to your fingertips. With 262 luxurious guest rooms and suites – ideal for business and leisure travellers – the Sheraton Khalidiya Hotel has reached a higher plane of style and sophistication. Conveniently located near the city’s business center, great shopping and restaurants and the spectacular Abu Dhabi Cornich, Sheraton Khalidiya combines the latest amenities, great service and comfort of home to ensure that your stay with us is an enjoyable one.
Roles: August 2016 to Aug31, 2017
- Head of operations / General Manager.
- Handle the sales and Marketing of the hotel.
- Increase Profitability.
- Reduce cost.
Achievements
- Increased Sales of rooms from 1.3 million to 2 million dirham’s in 6 months.
- Increased the TA business.
- Banquets sales was promoted
Gromaxx Hotel Management, Abu Dhabi, United Arab Emirates
As Director of Gromaxx hotel Apartments and Corporate affairs.
Role: since Feb’04 till july 2016
- Leading the operations and formulating the annual business plan including operating, capital &cash budgets, marketing & benefit package
- Determining the measurable objectives periodically for all managers
- Delivering financial analysis to the board and ensuring compliance with all applicable laws
- Driving the expansion, remodeling, major repair and maintenance projects
- Framing the policies and procedures, as needed
- Maintaining coherent image and organizing management team meetings
- Developing the staff to retain and promote qualified employees
Achievements
- Holds the credit of scaling-up the business from 3 hotel to 18 hotels over a span of 12 years
- Augmented revenue by75% and market share by 68% through the implementation of SOP and Customer
Oriented strategies
- Amplified customer base by 80% through maintaining effective relationships.
- Played a key role in turning-around a loss-making project titled Night Clubs business as a profitable venture.
- Owners’ Association Management, Project design, project reviews, pre operational and pre opening handled for:
- City Season hotel, Dubai.
- City Season Hotel, Al ain.
- Al Bustan Hotel, Yemen.
- Ramada Hotel , Abu dhabi.
GROMAXX HOTEL LLC, owning company .
Managing Properties:
- Phoenix Plaza Hotel apartment.
- The Eclipse Boutique Suites.
- Ivory Hotel Apartments.
- Downtown Hotel Apartments.
PREVIOUS EXPERIENCE
Ramapuram Holiday Resort Ltd., Bangalore General Manager
With Orange County Resort, Siddapur, Coorg, Karnataka, as General Manager (Operations) from Apr’01 – Aug’03
This resort had 50 cottages spread over 25 acres. A multi-cuisine restaurant, health spa (Ayurveda) and all the facilities of a five star hotel were present.
Role:
Oversaw the entire gamut of tasks including profitability of the unit and implementation of policies
Achievements:
- Functioned as a representative for ISO 9000-2001 to migrate from a people driven organization to a system driven organization within 3 months through KPMG.
- Instrumental in achieving ISO 9000-2001certificationfor the resort on 10thApr’03 through KPMG
- Bagged Gold Crown Award for 2002 and 2003 from RCI for Excellent Costumer Service.
- Successfully achieved the highest target Rs. 6.9 Million in 31 days during May’01, Rs. 7.1 Million during
- May’02 and Rs. 8 Million during May’03.
Cardamom County Parks & Hotels Pvt. Ltd., Thekkady, Kerala as General Manager
Role: from Apr’00 –Mar’01,
- Established the resort with all the systems and procedures in the domestic
- market with a target of 1.15 Cr
Achievements:
- Actively involved in introducing systems & procedures like SOP and Ayurvedic Treatment in the resort
Effectively started sales and marketing functions and achieved the set target of Rs. 1.15 Crores with 6 months
Golden Waters Resort, Kumarakom, North, Kottayam, Kerala as General Manager (Operations) Dec’99 – Apr’00,
The resort was situated in the world famous back waters of Kerala and had 28 cottages facing the back water and the lake.
Achievements:
- Instrumental in introducing:
- Systems and procedures like SOP
- Fishing in the resort
- Privilege card for around 250 guests through FEED BACK FORM
- Effectively controlled labour unrest by implementing Labour Law Act.
Steered efforts for enhancing total sale from the local market by 65% through Travel Agents
- P.G. Diploma in Personnel Management & Industrial Relation from S Joseph’s College of Business Administration, Bangalore, All India Council of Technical Education.
- Bachelor of Hotel Management (B.M.) from I.P.S.M., Mangalore, Mangalore University.